MWF 12 video

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Focus Group Rationale & Questions- post and edit the working text for your rationale statement and questions on the page below. I will make any final revision I think are necessary on Friday evening.

MWF 12 video focus group

Focus Group Findings


Overall Findings

  • Gen-Y will only spend money to buy certain "highly enjoyable" DVDs.
  • High Definition programming is a preference but not priority.
  • High Definition was most preferred for action and sports videos
  • Gen-Y does take various actions to avoid watching commercials
  • Gen-Y uses a variety of sources to watch broadcast televisions